Federal Facilities Environmental Journal
Copyright © 2006 Wiley Periodicals, Inc., A Wiley Company
On 31 March 2006 – The world’s first broadband TV channel dedicated to environmental issues – called ‘green.tv’ and developed with support from the United Nations Environment Programme (UNEP) – was launched, aiming to become a “one-stop shop” of broadcast information on the environment covering everything from climate change to children’s stories on wildlife.
UNEP said green.tv would also go live today as a podcast on iTunes as well as having a front-page listing. It will have seven channels covering: air, land, water, climate change, people, species and technologies, in each of which there will be a feature, a news item and a children’s story. With the look and feel of a global TV channel, green.tv will combine this with the best elements of the internet, giving users access to online chatrooms and the ability to watch video on demand, UNEP said.
Director/Producer Ade Thomas, who first thought up the idea, compared it to the popular Google search engine. “If you want to see a news item about climate change, watch a kids’ story about penguins or a feature about wind farms, go to www.green.tv and you'll be able to see some engaging and thought-provoking films about the environment, at a time when a greater understanding and awareness of these issues is critical,” the Director/Producer said.